We were approached by Sonos to determine the look and feel of their first wearable product, Ace, across all of the brand assets in-store, online, and anywhere you can buy Sonos.

Production Selects

A compelling challenge to take on: deciding how their product would look across so many applications. We had to solve for the most premium presentation of such a bold new product for an esteemed brand like Sonos.

But beyond high fidelity renders, we soon realized this was a branding challenge where the product had to be beautiful on its own AND sit within the existing Sonos suite of products.

After Key Visuals were set, the brand approached us for a variety of web applications—short product films that create spectacle out of the device’s powerful new features.

Then their partner agency, 72andSunny, tapped us to lead VFX on the product’s launch campaign. As the experts in how this product should look and feel, we got to test that intuition in new contexts for a stunning advertisement announcing the product to the world.

Credits
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Production: FutureDeluxe
ECD: Ant Baena
Creative Direction: Luke Parker
EP: Maria Hanafy
Producers: Tif Brathwaite
Motion Design: Jake Wyand, Sam Cividanis, Eun Sung Do, Vitor Mancini, Andrew Henrique, Marcus Bakke, Omid Vojdani, Mario Domingos, Peiter Hergert, Luke Parker
VFX: Andrew Enrique, Peiter Hergert, Luke Parker