ALICIA KEYS

A private Alicia Keys concert for AMEX Centurion cardholders designed and directed by DE—YAN. Produced in collaboration with Black Flower Agency.

PRODUCTION SELECTS

The concert required a visual language that balanced disruptive digital aesthetics with the sophistication expected from a high-profile, exclusive event. The stage design and motion content were crafted to build narrative tension, enveloping the audience in an immersive experience that heightened the anticipation of the performance. A blend of digital glitch and painterly textures created an ethereal atmosphere, capturing the essence of a world at the intersection of technology and luxury.

MOTION DESIGN

The live direction of the concert content was an organic fusion of motion, light, and architecture, evolving in real-time to match the dynamic flow of the event. The interplay between these elements cultivated an atmosphere of mystery and anticipation, ultimately drawing the audience into a world where technology and luxury converge seamlessly.

LIGHT COLUMN INSTALLATION

Equinox's preshow installation set the tone for the evening, merging digital interactivity with the brand’s refined lifestyle ethos. A subtle yet powerful digital heartbeat pulsed throughout the space, creating a rhythm that resonated with the night’s overall theme of elegant energy and cutting-edge innovation.

The autonomy granted to me throughout the production allowed me to take full ownership of the visual direction, from shaping the visual flow to working in real time with the VJ and lighting designers. This experience was formative in refining my creative leadership and laid the foundation for my transition into creative direction.

Production
DE—YAN in collaboration with Black Flower Agency

Art Direction
Dejan Jovanovic, Freschta Sahibi,
Luke Parker, Camila Romano

Set Design
Camila Romano, Marlon Davis

Motion Design
Luke Parker

Edit/Color
Luke Parker