2023
CHEIL GALAXY SCREENS
CREATIVE DIRECTION
ART DIRECTION
MOTION DESIGN
EDIT
COMPOSITE
COLOR
Samsung’s frequent partner agency, CHEIL, contacted us to design and animate the latest Galaxy S-line of in-store product screensavers.
The designs are meant to capture the essence of the line’s wallpapers: the wonders of “digital/future nature”.
Production Selects
Capturing the perfect design for these screensavers was an intensive process over many weeks. It required numerous artists to test, animate, and ideate against various kinds of feedback we received.
So many artists, in fact, that this was the very first (and only to date) project to make use of Forever’s collective infrastucture—bringing on artists and producers from literally all over the world.
In the end, the client was exceedingly happy with the results. The wallpapers themselves went on to win a 2024 IF DESIGN AWARD and could be found on OOH campaigns all over Asia.
The screensavers can be found on products in-stores all over the world.
