LEDGER set out to launch it’s newest product STAX in spectacular fashion: with a massive keynote and experiential build at their flagship annual event: LEDGER OP3N

Production Selects

For the architectural language we examined the STAX product’s physical and digital design schemas. Fascinated with its elegance and rationality, we built a space to house it that spoke the same visual language.

We calibrated a multi-day programming of ambient storytelling through motion design across 26 large-format LED panels.

These canvases allowed us to enrichen the STAX story with a deeper visual relationship to the UI & UX of the product as well as LEDGER’s relationship to the wider web3 world.

The result is a highly immersive space where animations are responsible for lighting the architecture such that you feel truly in the mind of the product designers.

Credits
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Production: Invisible North
Creative Direction: Luke Parker
Producers: Amanda Murray, Nomi Leasure (Accounts)
Motion Design: Eun Sung Do
Graphc Design: Nicholas Borel
Architectural Design: Ian Taylor, Monica Feng, Julia Morris