LEDGER OP3N

To unveil its latest innovation, STAX, LEDGER sought an experience that would place guests within the design intent of the product. At LEDGER OP3N, we crafted an immersive environment where product and space became one.

Production Selects

Inspired by STAX’s elegant interplay of form and function, we designed an architectural language that mirrored its physical and digital DNA. A seamless fusion of structure and motion, the space spoke in the same visual syntax as the product itself.

At the heart of the experience, 26 large-format LED panels pulsed with ambient storytelling, extending the STAX UI/UX into a dynamic, evolving landscape. This choreography of light and motion was the architecture’s living pulse, blurring the boundaries between product, interface, and environment.

In this space, design was felt rather than observed. The animations became the light source, immersing attendees in the designers' mindset, letting them step inside the very logic and beauty that shaped STAX.

Credits
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Production: Invisible North
Creative Direction: Luke Parker
Producers: Amanda Murray, Nomi Leasure
Motion Design: Eun Sung Do
Graphc Design: Nicholas Borel
Architectural Design: Ian Taylor, Monica Feng, Julia Morris