NOT ALIGNE : VIV

Design
Animation
VFX

CGI brand anthem celebrating the fashion label NOT by Jenny Lai through surreal representation of Jenny’s design process.

Styleframes

We wanted to showcase Jenny’s brand in an innovative and empathetic way that underscored her unique vision. We decided to showcase the process for developing a new garment from an idea’s germ to the final draping. We presented the materials as abstract characters going on their own hero’s journey—all within the context of a dance being performed for the viewers (a pleasant nod to Jenny’s specialization in costumes for performing artists).

Behind the Scenes

Featuring environment and garment design, to cloth motion and material development, to extensive compositing for a special, dreamy. Here are some special behind the scenes moments ranging from development to ideas that didn’t make the cut to give you a peek into how we approached this considerable narrative.