Quickframe asked us to develop an art installation for SXSW 2020 where spoken poetry by Aja Monet was developed in conjunction with an archive of Bloomberg footage to question the nature of truth and journalism.

VIDEO

Although it never had the opportunity to be fully realized due to COVID-19 this video was intended to viewed via a multi-screen display in a dark chamber over a reflective pool of water. The effect in early tests was at once dazzling and haunting. Nonetheless the team’s efforts were incredible in bringing to life this truly moving examination of the meaning of truth in such uncertain times.

Director
Albie Alexander

Poetry Voiced & Written By
Aja Monet

Producer & Creative Technologist
Steve Martell

Art Director & Editor
Luke Parker

Motion Design
Luke Parker, Sohyun Park