Fenty’s Skincare label launched with a virtual “House Party” featuring celebrity interviews, a live DJ, and cameos from Rihanna herself within a viral online space.

Won a 2021 People’s Choice Webby for Fashion & Retail.

PRODUCTION SELECTS

This project was incredibly forward thinking and very rewarding to pull off. We designed a space for Fenty’s iconic launch parties that could still be enjoyed within the context of the COVID-19 pandemic. We moved the event to a virtual space by designing 360 degree 3D sets to stage the launch activities where users could explore and interact with one another. The result was an incredible viral experience complete with live performances and celebrity cameos that connected Fenty and Rihanna fans from all over the world for one amazing night.

Creative Direction
Dejan Jovanovic

Producer
Maureen O’Boyle

Creative Technologist
Steve Martell

Art Direction & Graphic Design
Neo Zhang, John Portis

Edit
Luke Parker, Sohyun Park

Set Design
Luke Parker, Camila Romano, Jing Ju, Marlon Davis, Stefan Djordjevic

3D Design & Animation
Luke Parker

2D Illustration & Animation
Sohyun Park

Composite
Luke Parker