A luxurious virtual shopping experience for the LVxNBA capsule collection featuring a takeover of Madison Square Garden.

PRODUCTION SELECTS

This project was expansive ranging from a drone video shoot of the set, product photography and videography, and a 360 degree virtual shopping experience allowing users to privately explore the Madison Square Garden set while they make purchases from Virgil Abloh’s capsule collection. I was involved in art direction of the whole experience and directed the drone shoot on site.

PRODUCT VIDEO SELECTS

A selection of product videos used in the shopping experience. I directed the motion design and retouching team and did the color work myself.

VIRTUAL EXPERIENCE

Here you can see a snippet for how the virtual experience played out on the live site with examples of one of the 360 degree videos users interacted with and how the final UI looked and felt.

Directed by
Dejan Jovanovic & Luke Parker

Producers
Maureen O’Boyle, Noah Edelstein

Creative Technologists
Steve Martell, Noah Edelstein

Art Direction
Luke Parker, Neo Zhang

Cinematography
Alon Sicherman

Photography
Adrian Gaut

Edit/Composite/Color
Luke Parker

Motion Design
Luke Parker, Sohyun Park, Nikola Dragojevic

Graphic Design & Retouching
Neo Zhang