Amidst the scorching desert of Coachella Valley we worked with generative artist, Zach Lieberman, to provide gleaming oasis for festival-goers where the natural and artificial could co-exist in harmony.

INTERIOR EXPERIENCE

In an effort to create a genuine symbiosis between the natural and artificial for this experience, we explored the integration of visual and analytical data surrounding the flora, fauna, movement of celestial bodies, and weather phenomena in Coachella Valley. This information drove key moments in the screen content for an immersive moment that allowed guests to harmonize with the surrounding landscape through the digital experience.

Creative Direction
Luke Parker & Invisible North

Production
AKJ